The singer has been in a signed boy band which resulted in a small fan base (7,000 twitter fans) worldwide with which to branch out with his own sound, has recorded guide vocals for One Direction, had a feature in a national magazine and has worked in some prestigious studios with top producers.
His sound is a combination of acoustic, rock, r&b with a small flavour of rap. He has recorded a cover and is currently writing his own material due for release later this year, as well as releasing music he will be gigging and pitching to record labels (some of which are already interested). He would need styling for a potential music video and photoshoots, the images from which will be used for cover shots, press release and social networks, although his look would be consistent in any appearance of any kind.
If selected your role would be to work closely with him in order to find a new, different and marketable look. This would be less about current fashion trends than creating a unique identity.
Your work would be credited wherever possible.